Does your company only communicate for sales?

The more I worked with companies, the more I realized that an organization’s communications strategy revolves around selling a specific product or service. Is this truth necessarily bad? not at…

Content marketing, present and future of marketing

Effective content is the heart of your marketing! Today, customers are running away from advertisements. As soon as the TV commercials start, they change the channel. They ignore advertisements in…

Change in buyer behavior

The customer needs more than the product It is true! Buyer behavior has changed forever. And this means that the time has come for businesses to reconsider the path they…

Why is 2015 the year of content marketing?

Content Marketing Institute or CMI was established by Joe Pulizzi, the founder and promoter of the latest marketing approach (Content Marketing) in the world. This institute, which is the first…